Author: Spire Advertising

AW Machinery Welcomes Isaac Roth as CEO

AW Machinery is pleased to announce the appointment of Isaac Roth as CEO. Roth spent the past 20 years working for a small, family-run business that eventually became part of a Fortune 500 company.

A Vision for Growth and Leadership

With decades of experience in marketing, sales, and business strategy, Roth steps into this new leadership role at AW Machinery with a wealth of experience and a clear vision, too.

“My goal is to provide stability and backend business management to support this company so it can continue to thrive and grow as a premier supplier of industrial woodworking equipment,” Roth says. “I aim to work with the equipment partners we represent to ensure that we are providing customers with the best solutions and service at the best prices possible.”

AW Machinery has grown steadily over the course of its ten-year existence. To encourage this growth to continue, owner Dan Troyer and the rest of the company’s leadership concluded that the business needed additional leadership.

“We need to be proactive in making the right decisions,” Troyer explains. “Ultimately, we need more leadership and mindfulness about where the company is headed, with intentional planning and a good plan for the future. With Isaac Roth as our new CEO, we will have a leader who is dedicated to the future development and growth of AW Machinery — welcome aboard, Isaac!”

Strengthening Customer Relationships

Roth’s focus on business management will allow Troyer — who will remain with the company — to focus on customer relationships. As a matter of fact, Troyer’s customer-centric approach to the business is what attracted Roth to the company in the first place.

“In my opinion, the best thing about AW Machinery — hands down — is our customer consulting and long-term customer service,” Roth says. “This team is exceptional at understanding our customers’ unique needs and keeping them up to date with the latest industrial woodworking equipment innovations to drive their businesses forward.”

A Journey Built on Trust and Experience

Roth found himself at AW Machinery’s doorstep, interviewing for the CEO position because of his former boss of 20 years.

“When my former General Manager retired, he started consulting for local businesses, and AW Machinery was one of the companies he helped,” Roth says. The General Manager soon realized Roth would be a good fit for the company. “Twenty years of working with him led to this position.”

But it was the people at AW Machinery who sold him on the company in the end.

“I had peace deciding to leave a 20-year career, knowing that I would be joining an incredible team of hardworking, knowledgeable and God-honoring people” Roth says. “It’s an absolute blessing to work with the people of AW Machinery who prioritize their customers first while honoring a higher kingdom with their business. I’ll continue to make sure we keep those priorities first going forward.”

Committed to Excellence and Future Growth

Under Roth’s leadership, AW Machinery remains committed to selling cutting-edge industrial woodworking equipment, building relationships with customers that endure over the long haul, and continuing to grow over the decade to come. Visit AW Machinery’s website or stop by the company showroom today to explore its impressive selection of new and used industrial woodworking machines.

If your industrial woodworking business is based in Indiana or Ohio, we have good news for you: Your options for reliable, high-quality machines just got better.

We are pleased to announce an exciting new partnership as an exclusive representative for Cantek America and Leadermac USA — two industry-leading companies that share our commitment to supplying customers like you with high-performance machines that provide the solutions you need to elevate your business.

A Partnership That Brings Value to You

Our partnership with these two powerhouse companies expands our ability to provide you with high-quality, cost-effective solutions. Whether you’re addressing production challenges or looking to scale operations, this partnership enhances the options available to your business.

“We are excited to partner with Cantek America and Leadermac USA,” says Dan Troyer, owner of AW Machinery. “I think we share a very similar vision. We all want to provide quality machinery and service to our customers at a competitive price that ultimately leads to a good long-term experience with less downtime and more production.”

About Cantek America and Leadermac USA

Cantek America specializes in panel processing and solid wood applications for businesses of all sizes, and has offered top-of-the-line products for bottom-line-friendly prices for 40 years.

Leadermac USA, renowned for its jointed and unjointed throughfeed moulders and its roll feed and panel ripsaws, has been committed to offering customers cutting-edge technology that maximizes production precision and efficiency at minimal unit cost since 1972.

Explore Our Expanded Lineup

Take your business to the next level with Cantek America and Leadermac USA products. Our expanded offerings include

• Auto finger joint lines
• Automatic cutterhead grinders
• Automatic hopper feeds
• Bandsaws
• Beam panel saws
• Dovetailers
• Double surfacers
• Edgebanders
• Horizontal band resaws
• Jointers
• Lateral chain moulder feeders
• Moulders
• Pneumatic hollow chisel mortisers
• Pneumatic overarm pin routers
• Planers
• Profile grinders
• Ripsaws
• Sliding table saws
• Wide belt sanders

Our Commitment to Service Excellence

At AW Machinery, we don’t just sell machines — we offer ongoing support to keep your business running smoothly. Our motto, “We service what we sell,” ensures that when you purchase machinery, you gain a trusted partner in production. Our service technicians work diligently to minimize downtime and restore productivity.

Visit Our Showroom or Call Today

Let us show you how these high-performance machines can elevate your operations. Stop by our showroom to visit or call us today. We’ll  help you find the best solutions to meet your industrial woodworking needs.

We look forward to helping your business grow with Cantek America and Leadermac USA machines!

For generations, woodworking has been the backbone of many traditional and Plain communities. It’s a skill passed down, a source of livelihood, and a way of life. At AW Machinery, we understand the unique needs of these communities. We’re not just machinery dealers, we’re your partners in crafting excellence.

Quality Woodworking Machinery – New and Used

We offer a comprehensive selection of top-of-the-line woodworking machinery. Whether you’re a seasoned woodworker looking to upgrade your equipment or just starting out, we have the tools you need to create beautiful and functional pieces. We carry a wide range of machinery, including:

• CNC routers
• Saws
• Sanders
• Planers
• Dust collection systems
• And much more!

But what truly sets AW Machinery apart is our unwavering commitment to service.

Service That Exceeds Expectations

In the fast-paced world of business, reliable service can be a rare commodity. Many businesses excel at selling products, but their service leaves much to be desired. This is where AW Machinery shines. Customers like Adam Yoder of L&J Companies who use our service recommend it to their colleagues because it exceeds their expectations. “Service people don’t sell a product, it is all based on how good they are,” he says. “I believe AW Machinery has a service team that could outperform most other service teams 10 to 1.”

Here’s how AW Machinery’s service sets us apart:

• Unmatched Responsiveness: We don’t believe in keeping you waiting. Our dedicated parts team is available five days a week to answer your questions and get you the parts you need quickly.
• Rapid Service: We have two service technicians on the road every single day. Emergencies? We understand that downtime can be costly. In many cases, we can be there the same day – sometimes within the hour!
• We Service It All: Whether you purchased your equipment from us or not, our service team is here to help. We service a wide range of machinery, ensuring your equipment stays running smoothly.

Building on Service – A Foundation for Success

At AW Machinery, everything we do is built on the foundation of exceptional service. We understand that your livelihood depends on your equipment. That’s why we go the extra mile to ensure your machines are operating at peak efficiency. While other companies might take days to respond to your service needs, at AW Machinery, we prioritize an immediate response.

AW Machinery: Your Partner in Woodworking Excellence

For traditional and Plain communities that value quality, reliability, and responsiveness, AW Machinery is the best locally owned company for comprehensive woodworking needs. We offer a vast selection of top-notch machinery backed by an industry-leading service team.

Experience the AW Machinery difference for yourself.  Visit our website to find new and used equipment, or give us a call today to talk to an expert about your service needs.